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The key to growing your business: unlock new customers and markets

For any business to thrive and grow, it essentially needs two things: a strategic plan and an ability to find new customers and tap into promising markets continuously. Here’s how you can do that.

The untapped potential in existing markets

The best thing to do is to start at the beginning!  Start by assessing your existing customer base. Profiling them will help you to more accurately define who your target consumers are, and take some time to look into new and different distribution channels that could be more effective in reaching these consumers. This could mean selling directly or working through retail or wholesale businesses.  Think outside of your normal client base. 

Client Personas: your marketing’s best friend

Personas bring your target customers to life. If your product’s ideal customer is a 30-year-old stay-at-home mum, create a detailed profile reflecting her lifestyle, income, concerns, educational background, and other key demographics. The more you understand your target customer, the easier it will be to find others who match their profile.

Expanding your business horizons

Look at where your customer personas are located. Are there any potential opportunities in other geographical towns or cities for you? If you think this could be the case, you need to do some thorough research on the demand for consumers in these locations. If this demand is significant, try to come up with a plan to provide services to these customers. This could mean opening a physical store or you may even consider franchising as a way to scale.

Integrating vertically or horizontally

It’s possible that depending on your current position in the market, you may find opportunities to expand your business. For instance, if you are a wholesaler, you could consider adding a retail outlet to your business. On the other hand, if you are a retailer, introducing a wholesale channel might be a good idea. Additionally, you should consider the potential of buying out competitors or complementary businesses. This can help you increase your reach and customer base.

The digital landscape: sell online

Online selling is a great way to expand your customer base. If your business serves customers who are always on the go, having a responsive website design or mobile app can be very helpful. Alternatively, setting up an e-commerce store on a platform like Shopify can also be a good idea.

Re-evaluate your marketing strategy

What steps are you taking to attract new customers? You could promote your brand through conferences or customer surveys. It’s also important to improve your online presence on relevant websites and social media platforms. Consider setting up a formal referral programme most happy customers will refer your business to others.

Exploring new markets

If you feel like you have exhausted all growth opportunities in your current market, it may be a good idea to explore other options. You can consider expanding to international markets or exploring different sectors like B2B or B2C. However, this may require some modifications to your marketing strategies and product offerings to address different pain points, problems, and priorities.

In Conclusion

Starting your journey to find new customers and markets is an exciting adventure that can bring countless opportunities for business growth. You can achieve this by planning carefully and taking strategic steps.

At PK Bookkeeping, we know how hard it can be to grow and we’re here to help.  Contact us today to talk about how we can support you.